Many changes have occurred with the invention of the Internet. Thanks to the connectivity of the World Wide Web, people have international connectivity available at the click of a mouse or the touch of a screen. The Internet has also changed the music business significantly thanks to vastly different ways of promoting and distributing music. Domain registration for music promotion is a simple process for artists completed in only a few moments online.
New technology has resulted in significant changes in the structure of music. Instead of purchasing music in a recorded form such as compact discs, people can now purchase music electronically over the Internet in MP3 audio format and download it immediately to a computer or a mobile device. The growing prevalence of digital music has led to a rise in popularity of personal audio devices. Music distribution has also changed drastically with the Internet. The traditional process involved an artist creating music, working with a record label, recording an album, sending it to a manufacturer, and distributing the album to retailers to reach consumers. New technology has eliminated the need for a manufacturer and the distribution of music to retailers. Now, an artist working with or without a record label can move straight from recording to distribution with digital music retailers.
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In the traditional music market of yesteryear, musicians were left out in the cold if they did not have a deal with a record studio. No opportunities existed for independent artists trying to distribute and promote their music. The Internet has changed music promotion in significant ways. Using the Web, musicians can connect with a potential audience. Artists can create websites to promote music. With domain registration, musicians can often create URLs that feature their name or a band’s name to attract their fans. Web hosting enables artists to then create websites for promotion. Once fans are interested in the music offered, an artist might receive an offer from a record company. This is not the only avenue for aspiring musicians, however. It’s also possible for artists to market themselves independently thanks to Web hosting, social media, and video-hosting websites. Although a musician’s audience might not be as large as it would be with a standard record label, the independent artist would not be sharing royalties, either.
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Collaboration Between Artists
The connectivity made available by the Internet enables musicians to collaborate with each other on a worldwide scale. Artists can even create virtual bands, never actually working together with other band members face to face. Using recording technology, musicians can create individual tracks of music and then upload the tracks to websites where other musicians can access them. Other musicians can then add their own recorded tracks to the existing material to further develop the music. Once it’s completed, the artists can distribute the music to consumers via the Internet.
Live performances are still an integral part of the promotion of a musician or a band. For successful promotion with venue owners or managers, musicians must develop a promotional kit. In the past, this promotional kit may have been a CD with recordings of music that musicians would have sent in the mail. With current technology, a promotional kit likely contains digital music easily sent by email to booking agents or venue managers. Musicians can also market themselves online using social media to reach an audience and venue owners for booking gigs.
Merchandise makes up a significant percentage of a musician’s income. Consumers often like merchandise such as clothing, stickers, buttons, posters, and CDs that connect to musicians. Artists will usually need to contract with vendors for help creating merchandise. The Internet can be a vast resource for exploring different vendors and ordering merchandise. Once musicians have a stock of merchandise, they can make it available for fans online via social media or even an independent website via Web hosting.
The gear used by musicians can be expensive. Instead of purchasing new equipment, artists can utilize the Internet to buy used equipment, sell their own equipment, or even trade instruments or gear with other musicians. It’s important to proceed carefully when buying used equipment to ensure quality. Used musical instruments could be damaged or worn. Prices could be set excessively high for the condition of an instrument, so musicians must use personal expertise to examine equipment prior to purchase.