Vodien Weekly Recap: Google’s Inbox App, Amazon’s New Bookstore, and 2016 Online Marketing Trends


Here are the latest scoops on Technology, Business and Marketing that you might have missed this week.


Google ‘Smart Reply’ will suggest answers for your emails

Managing emails can be time-consuming but thanks to Google Inbox app, cleaning your inbox will be much easier and faster. Why should you download this app? It has a Smart Reply feature that gives short response suggestions based on the type of email received. This will help you prioritise the right email and clear out your inbox in no time. 

It can detect which email requires an immediate response. It can also prompt users on travel itineraries, to-do lists or tasks that can be done next. Suggested responses can be sent on its own, or be part of a longer reply. iOS and Android users can expect to get this app’s latest update this week. 


Apple to Launch iPhone with 4-inch Screen Next Year, Analyst Predicts

KGI Securities analyst Ming-Chi Kuo predicted that a smaller iPhone will possibly make a grand comeback in 2016. The new iPhone 7 will pack the same functionalities of an iPhone 5S but in a 4-inch display. 

Just this year, Apple rolled out iPhone 6S and iPhone 6S Plus to go toe-to-toe with other big-screened smartphones dominated largely by Android devices. Kuo believes that there’s still a huge demand for smaller iPhones but expects it to be sold for the budget-conscious market. It will run on A9 processor also found in the 6s and 6s Plus lineup but enclosed in a metal casing (not plastic).  This rumor has been making the rounds in the tech industry in the recent years but is believed to be accurate given that many of Kuo’s prediction in the past came true. 



Amazon Opens Physical Bookstore in Seattle

Amazon, America’s largest e-commerce retailer finally opened its first ever brick-and-mortar bookshop in Seattle, Washington; a physical extension of their website. This shop is a product of their 20 years of bookselling experience online and aims to provide the advantages of online and offline book shopping. The Amazon bookshop will feature popular books sold on Amazon.com and customers can get the chance to try out their signature devices such as Fire TV and Kindle. 


Facebook Beats Third-Quarter Earnings, Revenue Estimates; Shares Rise

Facebook now has more reasons to celebrate as their 3rd quarter financial report revealed a positive financial result that exceeded its revenue and earnings forecast. The results were in their favor even with a huge portion of their budget were spent on long-term projects such as Oculus Rift, a virtual reality headset, and WhatsApp, a mobile-messaging platform. 

Revenue was up by 41% from $3.20B to $4.50B for the third quarter, eclipsing the $4.37B forecast made by Yahoo. Facebook’s strong financial performance were driven from their strong position in mobile advertising, and big shift on video ads. In fact, the social media giant said that more than 8 million videos were viewed on their platform every day. Marketers are said to be satisfied with the recent developments and are looking forward to increase their mobile ad spending on Facebook in 2016. 



The Top 7 Online Marketing Trends That Will Dominate 2016

We all know how online marketing never sits still and will continue to evolve whether we like it or not. The best thing for brands to handle the complexities of online marketing is to embrace change and be up-to-speed with modern trends. Read this article to know the top seven trends that will shape the online business world in 2016. 


Salesforce Marketing Cloud adds New Tools to Help Brands Market on Pinterest

Good news for brands who want to enhance their digital marketing efforts on Pinterest. Salesforce Marketing Cloud now features nifty features to help marketers increase their social media reach to millions of Pinterest users through Social Studio, Salesforce’s all-in-one social media marketing platform. 

This tool enables brands to create, preview, schedule and publish pins on multiple Pinterest accounts to help create an effective social media strategy across different platforms. It also has an analytics feature so that marketers can track pins, listen to customers and measure its conversion. 

Pinterest boasts of 100 million monthly active users with more than 50 billions pins pinned on different “project” boards. About 2/3 of the content on Pinterest are derived from companies making it one of the best social platforms to reach an audience.