Here’s a short Vodien recap of the news in tech, marketing and business that you might have missed last week.
Tesla Motors, Inc, makers of luxury electric vehicle recalls 90,000 Model S line of cars in Europe because its front seat belts were reportedly not connected properly. An email sent from their company to their customers confirmed that while there were no injuries or accidents involved, a seat belt in this condition will not provide ample support and protection. Because of this, their shares fell 1.9% to $217.59.
Want to ensure that your content can still be viewed and enjoyed for many years from now? You need to think long term by future-proofing your work. According to Scott Abel, author of Intelligent Content, a future-proof content is a content designed to meet future needs of an organization and limits the obstacles and cost of meeting those needs.
Kevin Nichols, a digital industry enthusiast sees future-proofing content as a way for an organization be up to speed with the fast-paced changes in technology and user behavior. Future-proofing is also more than a technology but rather supports business, user needs and requirements.
If you have thought of finding other ways to generate leads and convert them as customers, hosting a webinar is an effective method you can look into. Webinars is an online seminar that streams in real-time to digital audience from anywhere around the world. Sales webinars are great if you want to discuss some ideas and explain to your audience the value and strategies of using your product. When promoting your webinars, always keep conversion in mind and follow these 8 steps so you can produce a high-converting webinars.
For the past years, Mozilla has a generated sizable income from sponsored deals with Google for having the them as the default search engine on its Firefox browser. The deal ended last year and now Firefox has gone back to using Yahoo for US, Baidu in China and Yandex in Russia.
Although Mozilla no longer has a commercial partnership with Google since 2014, Chief Financial Officer Jim Cook is confident that their 2015 financial performance will be better due to a string of great search deal partnerships. Firefox has seen struggling with moving its browsers from desktops. Their smartphone operating system, the Firefox OS was was aimed for smartphone users in developing markets as well as embedded markets like the smart TV.
After sealing a successful partnership deal with four major banks in China, Apple will be launching Apple Pay in China early next year. Apple Pay enables its users to make retail payments using their Apple device like the iPhone, iPad and Apple Watch. The main focus for their payment is to create a new avenue where they can embed their products to their consumers.
Apple Pay is already a year older in the US but most its consumers have not warmed it to it simply because most Americans who are used to plastic cards find it rather strange to use as a payment replacement. However, in China, there were 2.28 billion mobile payments recorded made in the second quarter of this year which is a 41% increase from 2014. Iphone sales in China alone have almost doubled, driving one of the biggest revenue for Apple.
While there is nothing wrong with making your website look pretty, you need to also consider the core user experience into account first. Keep in mind that people go to websites because they are looking for answers or solution to their problem.
So how to capture your visitor’s interest and make they stay? We have created an article that sums up the reasons why people leave your website and what you can do to stop that from happening.