Website Optimization: Tips to Load Websites Faster

Aside from having amazing content and professional design for your website, page speed is also an important factor that can determine your success online. When a website loads faster, it can improve your rankings in search engines and keep visitors from leaving your site out of frustration or impatience.

Here are some tips that you can implement to help load websites faster. The end results may not be the same for everyone but you can eliminate an estimated five to six seconds in page load delays.

How to Load Websites Faster


Minimize front end load time

About 80% of the response time is connected to to multiple HTTP requests from your visitors, which means that you need to focus your attention in lowering these requests as much as possible. Here’s what you can do:

  • Choose a simple web design with more text and fewer images. A trick to lower your image number is to combine images and use them as CSS Sprites.
  • Combine the entire scripts and blend them into one file. Also, combine all CSS into one stylesheet.

Add Expire Headers

Each time a user accesses your website, their browser accumulates and caches data such as scripts, images, stylesheets, and stores them onto their hard drive. This process can decrease the amount of HTTP requests and speed up page load times on the user’s next visit to the site.

Adding the “expires” header will inform browsers with these files that they won’t have to request them again for a specific period of time. Most web servers enable setting an absolute expiration date, which is based on the last access time or the last time the user views the files or the last time the files have been changed on the server.

Use CDN to your advantage

Since a user’s location can also affect how fast they can access a website, you can speed up this process with the use of Content Delivery Network (CDN).  It is a network of servers located in several data centers across the world. It provides web contents to your visitors quickly by sending cached files from locations nearest to the user. Some CDN services also reduce file sizes on the fly.

For example, if a visitor from Singapore goes to your website, servers in Singapore will deliver the content to that user. However, a visitor from the UK visiting the same website may be accessing web content from a CDN server located in France instead. Today, most of Internet content are served via CDN such as texts, scripts, images, apps, media files, on-demand streaming and more.

Compress your files

Using gzip or deflate compression, your files can be compressed to decrease the amount of data sent to a browser from a server. Compression is an effective method you can use to improve transmission speed and save on bandwidth.

Minify CSS, Javascript and HTML

Minifying CSS, Javascript and HTML will reduce unnecessary bytes like line break, indention and extra spaces. The objective here is to make the source codes small so that performance is optimized.


The more resources uploaded on your website, the more strain it can put on the page speed. By following the above tips, it can potentially speed up and load websites faster.

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