Ever bumped into a statement, “Pictures paint a thousand words”? As cliché as it may sound, it holds true for any content marketers whose content strategies have seen them gradually shifting from blogging to a visual smorgasbord. Photos and videos are now reigning supreme when it comes to driving engagement across social media platforms.
It used to be that people go to blogs to tell a story or share a message within their community usually within 500+ word length. The popularity of Facebook has considerably shortened these long form blogs posts and then Twitter made it even shorter with its 140-character tweet limit.
Many have since then shifted their attention to visual microblogs like Pinterest and Instagram, recent game-changers, where anyone can communicate with images using fewer words or none at all. As smartphones with camera features have become mainstream in this social-media era, it’s no wonder why images have gained more traction than its text or audio counterpart.
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Why visual social media should matter?
Do you know that Pinterest is the second fastest-growing driver worldwide when it comes to referral traffic? According to a recent report from Shareaholic, Pinterest accounted 66.52% growth based on the data gathered from 200,000 publishers (with 250M+ unique monthly visitors) within 13 months. Amazing, isn’t it?
A little more than 3 years old, Instagram, another popular multimedia social networking site has quickly trudged its way up taking in more than 150 million monthly active users. Its straightforward photo sharing and editing platform has become a heavy contender in social media.
These stats will give you an idea of how extensive an opportunity this can be for your business or brands. We have come to this era where we can say a thousand words with a single photo or video. This means that businesses can take advantage of what visual social media marketing has to offer. It allows you to increasing visibility for your products or services since visuals have proven to drive in more traffic to your website.
How can we use visuals for marketing?
Visual options can come in many forms—it can be a short entertaining video (like the ones in Vine), infographics, quotes, slideshows, how-to lists, animations, or text-based graphics.
Visual social media works best when shared. If you have original contents that may inform or inspire your community to share, then you know you are on the right track. In Facebook, about 20% of the posts are original contents while 80% are just reshares from other users. Think of how this is going to bring in more traffic to your site if you were the original content creator.
Any contents that can inform, entertain and inspire other people will likely get shared more. That is the reason why quotes pinned in Pinterest are among the most repinned images.
Of course, words still play a major role in sharing your message across especially when your image is quite cryptic to begin with. Words and images make a great tandem if balanced. You can either add appropriate captions or descriptions on your image, insert keywords or hashtags, include calls to action and watermark your images with your brand name for branding purposes.
So, have you ever used visual marketing strategies recently for to market your contents online? If so, how was it working in terms of traffic to your website? Please share your thoughts by commenting below.
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