Everyone loves to save as much time as they possibly can in order to stay on top of their daily tasks. While using shortcuts can make work easier and faster, not all shortcuts produce the right outcome especially when you are considering shortcuts when engaging in social media for your brand.
Social media marketing can usurp a big chunk of your precious time, which is why using automation tools like Postplanner for social media updates is nothing short of amazing because of the time-savings that it can give. However, it’s also crucial to remember that following the wrong shortcuts can actually do more harm than you might realize. Don’t get too carried away or it might ruin your entire social media strategy.
Here’s a rundown of the social media shortcuts that can kill your social media marketing strategy before it has even taken off.
1. Buying bogus followers or fans
Clearly, this one takes the cake. Buying fake likes, fans or followers is the surest way for your social media efforts to go downhill. Why? This viral Facebook Fraud video will tell you that buying likes to boost your Facebook page is a waste of money because most of these likes are from click farms in developing countries and less from real fans who are truly interested in your Page. Yes, your number of likes may shoot up like crazy in the shortest period of time but your percentage of engagement will suffer.
If you have enough budget and time to use the Facebook Advertising model, make sure to target your real fans well using the Power Editor rather than mindlessly using the Facebook’s self-serve quick ads tools like Promote Page and Boost Page. And If ever you run into a suspicious company that offers a quick deal of 2,000 likes in exchange for your money–just walk away.
2. Automatically posting tweets to Facebook and vice versa
It’s so easy to automatically link Twitter with your Facebook account (and vice versa) but I don’t encourage you to do it. Facebook and Twitter are two unique social networks that sports a totally different look, type of audience, etiquette and method of engagement.
In Twitter, It’s perfectly okay to post 10 or more tweets but the last thing you need is being blocked or reported as a spammer because you’re flooding your Facebook fans’ newsfeed with your auto-tweets. This rule also applies to automatic Facebook updates to Twitter. You need to have a separate social media strategy for each profile in a way that will best interact with their own unique audiences.
Social media tools like Hootsuite or Buffer allows you to schedule or post messages instantly to two or more social profiles in one go which is really awesome if you’re handling multiple accounts.
The only problem here is when you don’t customize your posts according to how it looks in each social network. Remember, Twitter mentions (anything that starts with “@” symbol following the username, e.g. @vodien) will look awkward in Facebook and LinkedIn.
Before hitting the send button for your posts, always make sure to edit them for each social network by modifying the link previews, mentions, hashtags and character limits.
4. Scheduling posts for real time events
There are days when scheduled posts are okay only when you got your timing just right.
But if you want to engage with your followers on a live event, don’t pre-schedule posts otherwise you’ll sound impersonal and you’ll surely miss out on important conversations.
5. Sending LinkedIn invites without a personal touch
Sending a standard invitation to connect with someone on LinkedIn without personalizing it gives the other person the impression that you’re too lazy to write your own personal spin and that you’re probably spamming hundreds of random people just to boost your number of connections.
It should only take you less than a minute to craft a short personal message explaining why you want to be connected to that person and how both of you will benefit from that connection. It’s that simple.
6. Retweeting other people’s tweets as your main Twitter strategy
Retweeting can help promote and spread other people’s message that your followers’ might want to know of and share to their own followers but constantly retweeting tells your audience that you have nothing original to offer them. Use the retweet button sparingly.
7. Tagging people that are irrelevant to your brand
Tagging people especially those that have nothing to do with your business, is extremely frowned upon. Some brands or companies do this for the sole purpose of widening their organic reach at the risk of ruining their reputation.
If you have to tag them, make sure that these people are relevant to your message and they have expressly given you permission to do so.
We all want to use every time-saving solutions there is to be able to manage our social media presence, but we have to strive not to be lazy and take shortcuts because the results may be disastrous. Engaging and growing your online audience is not easy, and there are no effective shortcuts that will make this happen overnight.