You know the advantages of managed hosting. Chances are your customers have a basic understanding of it, too. So why won’t they avail your service?
The answer is simple — they need more convincing.
If your only mission is to educate them about the outstanding features of managed hosting, your efforts are likely to fall on deaf ears.
Your customers need to understand the purpose of your product. So, it’s on your end to reach out and provide resources that’ll help gain their full confidence in going managed.
The question is: how? Here are four helpful tips that’ll step up your sales game:
How to Convince Your Customers to Get Managed Hosting
1. Talk about the benefits of managed hosting
Make your clients see the value of managed hosting beyond the price tag. Make them understand why it’s worth their money!
To do it, explain to them these great advantages:
Lower operating costs
Every customer wants to save on their purchases as much as possible. Show your clients they can achieve it with managed hosting.
Let them know how they can customise their hosting so they can only spend for the service they need. They’ll waste resources getting their own server hardware and not fully utilising it. On the other hand, they’re likely to spend more on additional costs with a lesser plan in the long run.
Save employment costs
Hiring and onboarding take up a huge chunk of the pie in a business’ finances. And this is exactly what managed hosting can relieve from businesses.
Bank on this pain point. Inform clients that managed hosting comes with a professional team that’ll handle your hosting in the backend.
They won’t need to spend on hiring and training new employees. Instead, they can use their resources to innovate and improve other aspects of their business.
Round-the-clock professional support
Don’t you hate it when you run into technical trouble and find out a product’s customer support sucks? Chances are, everyone does — including your customers.
Make sure to emphasise that customer care is an utmost priority for your company. Let customers know that with managed hosting, they can reach a 24/7 professional support team that’ll help troubleshoot their site faster.
About 60 percent of small companies shut down within six months due to a cyberattack. After all, fixing the damages is expensive and time-consuming.
Use this as a scare tactic. Point out the consequences that a cyberattack can inflict on a business. Then, introduce managed hosting as an efficient solution.
With managed hosting, you’ll be able to secure their system information and processes, minimising the risk of security breaches.
Let customers know that they’ll have a team of experts on their side to monitor and detect any potential threats before they even cause damage to your website.
Customers may lose their data due to a cyberattack or any error on their end. And this means downtime for them — which is a big no-no for businesses. It’ll cost them traffic, conversions, and a reliable brand reputation.
Take advantage of it by setting managed hosting as their hero. Tell clients how you backup their website data so they can easily recover it and resume business operations.
2. Gain trust through case studies
Customers are now smarter. They make informed decisions before making a purchase.
So, provide them with resources that’ll convince them to choose your service.
Case studies are a compelling way to show off your trustworthiness. Include statistics on how your previous clients benefited from managed hosting, increasing their traffic and spiking conversions.
Gather positive testimonials from your previous customers. Choose those that mention how managed hosting helped them streamline their business operations.
Remember: a lot of buyers read customer reviews first before giving a product a go.
A case study also makes an effective lead magnet. Once they call or fill out your enquiry form, grow their trust through a customer-focused sales pitch.
Here’s a pro-tip: Customers don’t buy products; they buy experiences. It’s imperative to inform them about the onboarding process. But keeping their pain points in mind when selling the product is likely to give you more success.
3. Boost customer confidence with an FAQ
Strengthen your clients’ confidence in your service and brand.
Establish reliability by providing a list of frequently asked questions. Explaining managed hosting can get quite technical for the layperson. So, expect your customers to look for quick answers to their Qs.
FAQs let you hit two birds in one stone: you get to address their concerns and help them with their buying decision. On top of that, it also helps set a professional image for your brand.
Check out these few common FAQs about managed hosting:
- How do you manage security?
- How to access the file manager?
- What type of SLA (Service Level Agreement) do you offer?
- Do I have options on who handles deployment?
- Is your managed hosting flexible for company expansions?
4. Bundle other services to your managed hosting plan
Add more value to your managed hosting by bundling other services to your plan. It won’t just make your plan more comprehensive. It also helps customers perceive the product as more than “just hosting.”
Package your managed hosting with other services, such as website support, performance maintenance, and security management.
You can also offer tiered bundles or sell them as monthly subscription services to earn recurring revenue.
Sell managed hosting the right way
Selling managed hosting to customers is not easy. But that’s only because they don’t know enough how it can benefit their business in more ways than one.
When you convince customers and improve your offerings at the same time, it won’t be long until you see your conversions start to pile up.
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