Millions of small businesses are coming up every year, making it a challenge to stand out.
To really make your mark in such a crowded marketplace, you need to be creative with your promotional strategies. But before you get to that, you must ensure you have a great website—one that you can proudly promote and one that makes your business look good.
For example, www.mylongcreativebusiness-name.com is not going to garner as much attention as www.creativebusiness.online or www.mbusinessname.site will. With new domain extensions such as .ONLINE and .SITE, you can get domain names that stand out in your promotions and add extra value to your overall brand building.
The benefit of any business promotion online or otherwise is attracting customers. Almost all consumers use the internet to find businesses. Options for online promotion range from free online advertising sites to targeted niche communities.
Here are the seven best places on the internet for you to consider.
7 Ways to Boost Your Business’ Visibility Online
Registering with GoogleMyBusiness lets you reach more local clients than you may realise.
Billions of searches are made on Google each day, making it a brilliant platform for you to get access to an incredible array of potential clients.
One of the key features of GoogleMyBusiness is Google Maps. Anyone that uses Maps will find your business if you’re registered in the platform. This includes people who are not directly looking for you. If you’re a consultancy or a service agency, this can bring in new clients. To sign up on Google My Business, visit www.business.site.
Registering with Yelp is a great way to expand your promotional efforts. Yelp is a review website on which clients and customers can share their opinions about businesses. Registering with Yelp allows you to showcase your business to its community.
Clients want to see how you’re responsive to their needs. Being on Yelp gives you the chance to interact with your customers and address their concerns on a public domain. You also get to identify the positive aspects of your agency that you can further amplify.
All of this is key to successful online promotion. The more humanised your business is, the better.
While Google dominates the search side of the Internet, Facebook dominates social media. Facebook currently has over 2.3 billion users worldwide. That’s almost one-third of the total human population.
Starting a Facebook page for your business is free. Facebook is full of communities that support niche activities. This means no matter what product you’re selling, there is a community for you on Facebook.
That is why Facebook also has tools designed to make targeted advertisements easier. Being able to target your ads means that you can reach people that you know are interested in what you’re offering. This approach has shown to be very effective in increasing the conversion rate of those who see your ads versus those who click on them.
4. LinkedIn Business
LinkedIn is one of the top professional networks. LinkedIn’s marketing solutions allow you to meet potential customers that are both individuals and businesses.
Reaching to businesses can help produce large scale orders and consistent demand. If your business thrives on these elements, then LinkedIn is a great option for you. Even if you don’t provide commercial services or products, LinkedIn will help you reach over 500 million people worldwide.
There are many factors that impact SEO. One of the largest is topical authority.
Quora is a website that allows users to ask questions and get answers. Those answers can come from individuals or from businesses that specialise in those specific areas.
Expanding your presence on Quora helps to build recognition and authority. Being recognised as an authority in your field of business means you’re taken more seriously.
Like Facebook, Twitter allows you to focus your ads by interest, geography, and other key demographic markers. Developing a presence in the area your business operates on Twitter isn’t difficult.
Like most social media, relevance is key. Twitter is all about meaningful and entertaining conversations that engage the community. Understand your audience and target them with relevant and fruitful conversations to achieve success on the platform.
Instagram has millions of users around the globe. For social media, it’s second only to Facebook in its size and reach. Instagram is also a popular choice for younger consumers. So, if that’s your target market, you should definitely explore this platform.
You can talk about your business through stories and interesting posts. You can also partner with an influencer and get the positive word of mouth going for your brand.
The Power of Online Marketing
Promoting your business online benefits your business in multiple ways. Failing to take advantage of online promotion weakens your stance in the market.
Reach a global audience with the right strategies and platform. No matter what kind of business you run, the power of the internet is only growing. Don’t be late to the party, get there before your competitors beat you.