Mastering the Art of Content Sharing

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The popularity of social media makes it effortless for virtually anyone to consume and share content online. Most savvy brands turn to content sharing as a way to attract their readers’ attention and encourage them to share it with their own community.

When you establish yourself as a credible content sharer, it demonstrates your knowledge in your niche and optimizes your brand as a reliable source of relevant information. Any brand can use content sharing as a means to boost their online presence. All it takes is an understanding on the best practices when it comes to sharing content.

In this article, we will be looking at actionable strategies and tools to help you master the art of content sharing.

Bookmark blogs

There’s no better way to stay updated with current trends in your industry than to make blog reading a part of your daily routine. Immersing yourself in what others have to say helps you to expand your knowledge about your niche.

So make it a habit to always read blogs; subscribe to newsletters and add blog feed to your Feedly account (or any RSS aggregator app) or to your favorites on Twitter.

Include your own thoughts when posting an update

Don’t automatically click the “share” button. That’s too easy and you’ll surely miss out on a lot of branding opportunities when you do so. Be sure that you add your own texts for each social media updates and customize it to suit your audience in every social media platform.
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Schedule your content

If you want to save time and increase your content’s visibility, you’ll need to schedule the content you’re sharing. Great tools to use are Hootsuite, Buffer and Sprout Social. These apps help you spread out your updates, take account the different time zones (so you won’t annoy your audience) and evaluate the best times to share content (in-depth analytics reports are mostly available on premium accounts).

Reshare old content

The beauty with evergreen content is that the topic will still be relevant long after its original publication. If you have an excellent content, it doesn’t make sense to just share it once. Why not share it several times? As your brand’s social media following grows, you will of course gain new followers; but it is very likely that not all of your loyal followers have read your content at the time it was first posted, so it’s best to reshare it, just in case.

Useful tools to help you pick and share old blogs are:

  • Revive Old Posts (formerly TweetOldPost) – a plug-in that automatically reshares old blog posts to drive traffic.
  • Social Oomph – one if its features allows you to queue old blog posts.

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Increase your reach by tagging influencers

If you want to boost your social media reach, tag a well-known influencer when sharing a post. When you tag them, you are not only reaching your own audience but theirs as well.

Always give credit to the original content creator

We live in an era where content sharing is freely encouraged to provide useful information and resources to our audience. However, this doesn’t mean that you can just copy the work of another and post it as your own. Most of us will have already done content curation by sharing content we like, it may have been repinning an image from Pinterest, retweeting on Twitter and sharing a Facebook post.

We strongly recommend to give proper attribution, credit and link back to the original owner of the content. If you are merely copying someone’s content and pasting it on your blog without mentioning the source, you’re not actually establishing your credibility, you are abusing the owner’s hard work.

Encourage readers to share your content

Encourage your readers to share your content by adding social sharing buttons on your website. Shareaholic is a free social sharing plug-in that’s easy to install and allows your visitors to effortlessly share your content on their social media accounts.

Some of your readers might be on Pinterest even if you’re not. There are many Pin-it plug-ins you can install to encourage readers to pin images from your blog on their pinboards.

Respond to comments

Responding to comments allows you to build relationships with your audience. When you write a new and personalized response to each comment, it makes them feel that their viewpoints are acknowledged and that they are not just a number. So the more you comment, the more your readers will want to share your content with their audience.

Other platforms for content sharing are:

  • Flipboard – This is a news-reading app that discovers, collects and shares news in a beautiful magazine-style layout. Readers can “flip” through breaking news, Facebook updates and photos in the app.
  • Scoop-it – This tool allows you to curate content and add it to specific boards based on topics chosen.
  • LinkedIn Groups – Don’t just go to any available LinkedIn groups and drop some links there. It doesn’t work that way. You have to participate in the discussion and comment on other member’s posts.

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Proper content sharing is about much more than just clicking a share button. By putting in just a little extra effort when sharing, your brand’s visibility will reap positive rewards.

Mastering the art of content sharing encourages your audience to share your content with their own audience. At the end of the day, we all want our content to reach the widest possible audience as possible.