There are a lot more benefits to LinkedIn than it appears on the surface. As a business, it is one of the ‘must-have’ social media platforms in your digital marketing strategy. It’s great for any business; be it a daycare or a high-volume call centre. You never know who you’ll connect with and who your next customer will be.
LinkedIn has almost 630 million users — that’s a large universe to have on your fingertips.
Most businesses often struggle with making a stellar company page on LinkedIn. They add all the information but they fail to make the most of the platform by:
- Optimizing their company page for the platform’s audience
- Actively engaging with their audience
In this article, you’ll discover seven amazing LinkedIn company page best practices. Read on to explore and implement these.
Before you begin…
Build a stellar website that you can add to your profile
Before you build your company page on LinkedIn, make sure that you have a great website. That way, when a user checks your profile, they get intrigued by your website and wish to engage with you. However, to create intrigue, you need a hook and when it comes to your website, it is your domain name.
A good web address can not only entice someone to check your website but it also adds an additional shine on your profile. For example, if you’re a content marketing agency, a domain name such as www.betterwriting.online will have a much stronger impact than www.contentmarketing-writing.com.
A long and clunky domain name with hyphens or numbers can make the website look spammy and doesn’t spark much interest in the user. However, new domain extensions such as .TECH, .STORE, .SITE, .SPACE, .ONLINE etc. allow you to have domain names that are short, meaningful, unique, and contextual.
So, make sure you have a fantastic website on a great domain name added to your LinkedIn company page.
Difference Between a Company Page and a Personal Page?
A personal page is about an individual, and a company page is about your business. As an entrepreneur, it’s advisable to have a LinkedIn company page along with a personal page where you can highlight your education, experience, and achievements.
There are multiple ways you can use your company page such as:
- Share industry-specific articles
- Share your content (blog posts, PR, etc.)
- Share any open positions in your company
- Share photos and videos that depict your company culture
However, to build an authentic image of your company and the content you’re sharing, you must have a page that gives enough information about your business. Here are a few things your company page can have:
- A link to the employees who work at your company
- A link to your official website
- The location of your business
- The size of your company
- A detailed ‘About Us’ section
Mentioned below are seven simple yet effective ways to optimize your page for LinkedIn.
1. Put an engaging tagline
One of the first things that someone will read about your company is your tagline. So, make sure that you make a strong first impression. You could include what you do, who you are, and why are you in the business. Be creative but also communicate your message effectively.
2. Include a Logo and Banner
Include a high-quality banner image and logo that represents your company and your overall brand. A good idea for a banner is an image that either has your employees or that reflects your values. Ensure all of the branding and images you use on your page are consistent across all your social profiles and website.
3. Optimize your page
Did you know that Google holds 78.01% of the search market share? To take advantage of that, always ensure your company page is SEO friendly. Google shows the first 156 characters of your description in search results.
Make use of that space by using strong keywords and useful information. It’s a good way for your users to just browse through that information and decide to engage with you.
You can also add your company’s specialities underneath your description. These are essentially keywords or tags that’ll help potential customers find your business. You can mention your company’s strengths, services, and products in the specialities section. For a better understanding, take a look at your competitors’ pages and see how they have optimized their page.
4. Actively promote your page
In your email signature, you can include links to your LinkedIn page and other social media accounts. This way whenever you send out an email, you’ll also give a chance to the recipient to engage with you on LinkedIn. If the receiver of your email is a potential client or an investor, they’ll get a chance to learn more about you and also see how actively you engage with your users.
5. Keep your page updated
When engaging on social platforms, it is important to be regular with your posting. Not only does it help build your brand image over a period of time, but your users start resonating with you.
It’s great for engaging with your potential customers, encouraging word of mouth traffic, and attracting followers. A good practice is to post at least once per day. Check and analyze your page to see what kind of traction you’re getting. This will help you better strategize your content.
6. Build your followers
Social media is about building connections. Have your company page connected with all of your employees. Find industry leaders, relevant companies, and clients to follow. Actively engage in conversations. Share your opinion on topics that come under your field of expertise. The more connections you have, the larger your audience will be.
7. Join discussions
There are so many LinkedIn groups that you can be a part of. You can find potential customers, peers, and followers by joining groups. Find groups that are relevant to your industry, and answer some questions you find in groups. You can search for groups at the top of the page using relevant keywords.
These tips will help you get started with building a great company page on LinkedIn. By regularly working on your page, over time you will build a following that will help benefit your business.