Digital marketers have long tapped on the potential that drip email sequences bring. Emails may be old school, but they’re still a reliable tool for lead generation as they offer a substantial rate of conversion.
It’s incredible how many responses a freebie can attract. Add the words ‘free’ and ‘course’ into your campaign, and you’re likely to hear from thousands of people who want in. This is because online courses have been gaining momentum ever since professionals decided to move out of the traditional classroom space.
A persuasive email course could equal to hundreds of loyal customers for your brand. Here’s our step-by-step guide to creating an email course that’ll certainly attract leads.
Pick a Course Topic
What makes your course stand out?
The crucial first step requires a lot of research. You’ll need to strike a balance between trending topics and valuable knowledge you can offer to your audience. Make sure your course aligns with your business. This will assert your expertise in the matter and establish your credibility in the field.
You need to be the expert in the course topic you offer. Make sure it’s worth than a simple Google search.
Build an Email List
An email list is a pool of individuals who have shown some degree of interest in your product or service.
This is not to say that they are all going to buy your product. But think of these people as seedlings. They need to be nurtured till they bear fruit.
You’ve set the foundation by building your brand and fine-tuning your business proposal. But it’s essential to invite the target group to become part of your mailing list so that they can connect with your brand.
Choosing the right email hosting service is a great way to get started. It’ll help you set up an email address with your business domain. That way, you’ll be keeping all the spam emails at bay and only focus on interacting with your audience.
Once you’ve signed up with a reliable email host, you can use an automation platform to manage your mailing list.
If you’ve already been gaining organic traffic on your website, convince visitors to become a part of your email list. If you’re still scratching the surface positioning of your brand, then put in a lot of effort to spread the word and promote the value customers gain from being part of your list.
Refine the Content
Before you begin sending out the emails, structure them. It’s crucial that you pace your content. Otherwise, your audience will likely be overwhelmed by the flood of information. The other scenario is that they’ll lose faith in your initial course even before you’ve introduced your full paid course.
You should also be clear about the tone and style of language used in these emailers.
Trying to impart some knowledge, you might end up using jargons and long, descriptive sentences. But not a lot of people have the attention span to read a long email till the end.
Even if you’re using elaborate sentences, you’ll want to make sure that they’re engaging, eye-catching, and fast-paced. Refine your content until it shines through.
Emphasise the Value Proposition
What value does this email course provide your audience? There must be absolute clarity about your value proposition from the start. This is your unique selling point.
The moment someone hears about your course and reads one of your social media posts or emails, they ought to be hooked to the idea of learning more about your niche.
If you fail to emphasise the benefits of taking up your email course, you miss the chance to introduce your paid course and core product. Ultimately, you lose the golden opportunity to convert leads into buying customers.
Have a Clearly Defined Call-to-Action
Make sure to define your call-to-action from the start. What are you expecting in return from your email course? Is it a boost in sales or an increase in your following?
Your CTA should be clear and concise. More importantly, it should lead you to your expected outcome.The CTA is an important part of the funnel because it directs your subscribers’ attention towards the next best thing you have in store for them.
Place CTAs in moderation. Too much of them in a single email might repel your audience.
But alternatively or in every third email, you could plug your product and ease your subscribers towards it.
Improve Your Offering
Overall, an email list should prove how well you can generate a need for the product you’re offering. Convincing people is key. So be sure to spend sufficient time strategising not just your email course, but also your business offering. The better you are at communication, the easier it is to attract leads.