Just as you would make a checklist so you won’t forget anything when doing groceries, we believe that a checklist can also work before publishing any content. By creating a content marketing checklist, you can stay efficient while getting specific tasks done.
Before publishing any web content, make sure that you have a list ready. It should list down all the important things you need to create a great content.
In today’s article, we’ll share with you a complete content marketing checklist that we also use to expedite all our Vodien content goals. Make sure you don’t hit the publish button just yet until you have included everything you need.
Why It’s Important to have a Content Marketing Checklist
This may seem self-explanatory but we’ll share it anyway so it’s clear why we are doing a checklist in the first place.
- Ensure all important tasks or projects are done. Did you miss the meta tag description again or forget to optimize your content with keywords? Oversights like these happen to the best of us. Having a checklist will avoid these costly mistakes and ensure that you get things right the next time.
- Keep workflow organized. Everything may seem effortless when you know what you’re actually doing. A content marketing checklist helps you to steer clear of distractions and focus on the tasks listed.
- Stay on top of your content marketing goals. A checklist saves you time by zeroing on your priorities, helping you to stay efficient in achieving your content marketing goals.
A Content Marketing Checklist before Publishing Content
General Project Management
- Know your content marketing goals. Before any great content gets published, it’s important, to begin with, an end goal in mind. Make sure that you set a goal before starting any project (this applies to any project; not just for content creation). Be clear and straightforward with the goals you want to achieve for your content strategy.
- Set a budget. Calculate how much money your organization is willing to spend on your project. This is crucial especially for those working in digital marketing agencies or directly with a client. Setting a budget gives you an overview of the possible expenses involved with the project.
- Delegate tasks to the right members. Make sure that you assign the right team members to work on specific tasks on the project. Remove unnecessary roles to let members be more effective with their special skills.
- Set deadlines. When you set deadlines, you ensure that projects are delivered on time. Determine the amount of time each step takes to complete the project.
- Use the appropriate tools, platforms, and strategies. Prepare all these things before you can even start executing your content generation tasks.
- Set and track metrics. How do you know if your goals were executed successfully? Establish specific metrics that will measure the performance of your content strategies.
Search Engine Optimization
- Prepare a Keyword Research Spreadsheet. Make an easy-to-use spreadsheet to manage and organize all your keyword research activities. You can use Google Keyword Planner or Moz Keyword Explorer to mine your keywords. Make appropriate columns for keyword relevance (it must be relevant to your niche and target audience), competition (low, medium, or high), average monthly search volume and other related keywords you can target.
- Check if you have implemented all these SEO elements before publishing your content:
- Title tag – add your focus keyword in the title tag, preferably at the beginning. Optimal title length is 50-60 characters.
- Meta description – this is a short summary of the article. Again, insert your focus keywords here, to a maximum of 155 characters.
- Keywords in body content – Include your target keyphrase at least 2-5 times throughout your article–in the title, subheading, and body. You can also add semantically-linked words (these are keywords or phrases that appear as suggestions in related searches).
- Headline – Include your target keywords on subheadings (H1, H2, H3, so on).
- Create a spreadsheet that lists all your topic ideas. This process may take place before, during or after you have created your keyword research spreadsheet. Always do a thorough research on each topic so as to avoid any factual errors or miss out important details.
- Decide on the tone and angle. Do want to make your blog post sound personable or do you to present solutions with a twist? Whatever you decide on, make sure that you are offering a compelling perspective that can draw in your target readers.
- Make an outline. An outline serves as your backbone to the overall structure of your content. It’s an essential step to organizing your ideas into blocks of texts, paragraphs, and headlines. To prevent eye fatigue, break down ideas into subheadings and bullet points.
- Write a compelling headline. Your headline should catch the reader’s attention and encourage them to read all the way until the end. You can ask questions (How to Turn Any Content from Good to Great?), use numbers or lists (10 Mistakes that Can Ruin Your Career), etc.
- Write the blog content. There are no exact rules to writing a blog content, but ideally, you want to write at least 500-1000 words in length to add more meat to your content. Be mindful of your keywords, tone, angle, and basic rules of grammar and sentence construction.
- Insert media or graphics. Insert the right images and videos in its proper location. Make sure that you optimize each image and videos correctly (crop, resize, etc.) before uploading.
- Add links to convert readers into future customers. Each time you write a content, always add links from new to old articles (and vice versa), links to your sales pages, and links to an authority site that will support the claims mentioned in the content.
- Proofread your draft. Some word processing tools can spot spelling and common grammatical errors. But if you want to be really sure, use other tools likes Grammarly. Or better yet, have a team member with an eye for grammar to review your work. Re-read the entire draft and ask yourself:
- Are there any details that you missed?
- Are the words and sentences understandable?
- Is it readable? Your content might be grammatically correct but it may not be readable.
- Are the details accurate? Support any claims with proof and evidence.
- Are there any spelling or grammar mistakes in your image text?
Call to Action
- Add a short summary that tells the readers what to do next.
- Invite readers to leave a comment. In your summary, ask a question that readers can answer with a comment. You can ask for thoughts, ideas that would add value or spark a discussion on the topic.
- Ask readers to subscribe to your email newsletter. Another great call-to-action is creating a one-line pitch–encouraging visitors to subscribe to your newsletter.
- Encourage readers to share your content on social media. You can add a plugin to automatically share your content on their social media profiles.
To print a copy of the Content Marketing Checklist, click to download this PDF file:
Time to Get Organized
Now that you have an idea of what your content marketing checklist should be like, it’s time for you to put it into practice. This checklist should help your team get organized and stay efficient with any content marketing projects you may have. You will soon discover that a great content starts with small steps until you reach your end goal. If you have any thoughts about this article or suggestions that you would like to add, feel free to share them in the comments section below.