There used to be a time in the history of SEO when anyone can use sneaky black-hat link building techniques and see your website shot to the top of the search engine results page (SERPs). But those days are over ever since Google started their crackdown on websites that artificially inflated their page rankings through spammy link acquisitions.
It doesn’t mean that black hat won’t work. They still do, but they are not as effective as before and you won’t enjoy the fame as much since the results are short lived. Sites who do extremely well today are those who work hard and dedicate more time and money towards their link building strategies.
Moving forward, expect that Google will continue to update their algorithms to provide more high quality search results. The success of your blog now rests on consistently providing high quality content for your audience and using approved link building techniques.
Here are the five techniques that attract high quality traffic minus the risk of being penalized by Google’s updates.
Know what your audience’s interests are.
If you want to make your content more link-worthy, get a sense of what your target audience is into. Monitor what their sharing in social media such as blog posts, videos, podcasts, and infographics. Tools to help you get a sense of your audience’s most-searched topics are: Quora, Topsy, Social Mention and Twtrland.
By far one of the most effective and convenient ways to earn links is to maximize your local resources. Start by having your company listed in local directories (local newspapers, online directories like Yahoo Local and YellowPages) and review sites (Yelp and Amazon) targeted specifically for your niche. Other ways for others to link back to your site is to be active within your community. You can sponsor local sports or charity events or have other local brands sponsor you, offer testimonials for services rendered by another local business or create a local guide like an events calendar.
Follow Google’s quality guidelines.
No one knows exactly how Google’s algorithm measures site’s rankings but understanding its quality guidelines will help SEO practitioners provide better user experience with their websites. These quality guidelines are enforced to ensure that you create pages intended for the user’s consumption and not for search engines, to never mislead users just to boost page rankings and provide relevant, engaging and high-quality content for your audience. Bookmark the Google’s Webmaster Guidelines to familiarize yourself with the do’s and don’ts in indexing and ranking your website.
Ensure that your anchor text links are natural.
Anchor text is a highlighted text link that when clicked, will redirect you to another web page. In the past, SEO specialists would use keyword phrases in their anchor texts to boost ranking for their linked content. However, this practice will come under Google’s radar and have negative consequences to your rankings. Instead, let your links be natural and don’t worry about not using exact-match keywords on your anchor text. Your aim is to make sure the links are relevant to the content of the page.
Diversify your link building strategy.
The problem with relying on a single approach is that as Google might not regard you as important enough. If you look around and do some research, you’ll find that at least 5 or more legit link building techniques that will add value to your SEO. What will work today may not work tomorrow. Some link building strategies that still work in 2014 are: active engagement in social media, guest blogging on popular websites, promoting high-quality and relevant content.
Content Writer at Vodien Internet Solutions
Val Soh is the lead writer at Vodien and is responsible for all the content that comes from Vodien. She loves the world of technology and marketing and enjoys catching up with the latest happenings in the field, sharing them in unique and entertaining pieces for her readers to enjoy.
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